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It is not only GDP of India had the enormous growth past 10 years, but the Scotch whisky market in India has been increased as much as GDP. As the average income of the young Indians has been increased, the demand for the whisky has increased rapidly and now India has become the largest market for the Scotch whisky that it consumes 40% more than the second biggest consumer, USA does.
However, Scotch whisky producers are still not much happy about the Indian market, as Indian government put up the enormous tariffs on the Scotch whisky; 525% of the tariff. Because of the high price, the Scotch whisky still remain as 1% of supply in whole Indian alcohol market. Moreover, the whisky producers are more concerned as India has been started to develop its own whisky industry, and a bottle of the domestic whisky is only cost 200 rupees (about 5 dollars) while the Scotch whisky costs 3000 (about 75 dollars).
However, Scotch whisky producers are still not much happy about the Indian market, as Indian government put up the enormous tariffs on the Scotch whisky; 525% of the tariff. Because of the high price, the Scotch whisky still remain as 1% of supply in whole Indian alcohol market. Moreover, the whisky producers are more concerned as India has been started to develop its own whisky industry, and a bottle of the domestic whisky is only cost 200 rupees (about 5 dollars) while the Scotch whisky costs 3000 (about 75 dollars).
